A 15-second announcement, beat by beat
Vertical 9:16 · 1080 × 19201234
0s1s6s12s15s
- 1
0–1 sFrom 0 to 1 seconds
Show it in the first second
The ultrasound, the tiny shoes or the big-sister shirt, on screen before anyone scrolls past.
- 2
1–6 sFrom 1 to 6 seconds
The reaction or the reveal
Your partner's face, the grandparents' gasp, the first slice of cake. Keep the take that made you laugh.
- 3
6–12 sFrom 6 to 12 seconds
Land the chorus on the news
Trim the song so its biggest line arrives with the due date or the name, not while it is still fading in.
- 4
12–15 sFrom 12 to 15 seconds
End on one clear card
The due month, both your names, maybe the nickname. Hold it long enough to read twice.
Due in AprilCaptions and buttons- Put words on screen too: plenty of people start watching with the sound off.
- Keep text out of the bottom fifth of the frame, where captions and buttons sit.
- Tell the people who'd be hurt to learn it from a feed before you post.
















